A new relationship with Ronald McDonald House of Oregon & SW Washington began in 2022 with a series of films to support the aggressive fundraising goals of their annual “hope raiser” campaign. We used our approach to storytelling – working very closely with families to reveal the authentic power of their experience – and the result was beyond the client’s expectations. RMHC CEO Jessica Jarrat Miller described the films as the most beautiful the organization had ever featured. They served as the pinnacle of the fundraiser programs in 2022 and 2023, helping to raise a record-breaking $2.4 million.
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