PSCAA faced a momentous challenge on a tight timeline. A large portion of Pierce County was just months away from breaking the federal deadline for reducing air pollution. At stake were millions of dollars in federal money. The chief offender in this region was old wood stoves. But stoves have a romantic appeal to their owners and this largely rural audience would likely not respond well to an authoritarian message. So we developed a series of :30 and :60 comedies, a send-up of the emotional relationship people have to their stoves. Each centers on the break-up of a young woman and her animated old wood stove. Check it out on our portfolio page. We used targeted cable and social media together to win an historic victory: twice as many stoves were removed during the campaign period as any other period before, and the federal deadline was met.
