When President Clinton launched AmeriCorps in 1994, his vision was ambitious: to create a domestic Peace Corps. One of the most challenging parts of that vision was to connect deeply with Generation X, young Americans who were more cynical than those of earlier eras. As creative director on the project, Kurt sought a creative approach that would inspire. “AmeriCorps: Your World. Your Chance to Make it Better” was the winning message, respecting the fact that Xers did not believe they could change the whole world, but perhaps their day-to-day community. This message became the hub of AmeriCorps’ first-ever national branding, including print, online, outdoor, collateral and TV advertising. Kurt directed creative for all Corporation for National Service (CNS) efforts, including VISTA, RSVP, Foster Grandparents, and AmeriCorps NCCC. Nearly 1 million AmeriCorps members have contributed more than 1 billion hours to the nation.