Although Coca-Cola has been part of American culture for many generations, Swire has been head of its western bottling jobs and community relationships for just five years. They’re deeply committed to the communities and savvy about the needs in each.
In 2021, we embarked on a pilot project to tell the stories of their employees, customers, and community partners in the Northwest. Swire’s leadership loved the result so much that they brought us on to capture stories across their entire territory in seven states to help them get the word out about their efforts in setting new standards for sustainability, fostering life-long careers, and strengthening communities.